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1952: Lot number 11MWZ is renamed 13MWZ to conform to the 13-ounce-per-yard (400 g/m) denim weight being utilized to manufacture the design. 1962: Blue Bell opens a factory in Belgium and the Wrangler trademark name delights in a successful launch in Europe. 1974: The Expert Rodeo Cowboys Association (PRCA) formally endorses Wrangler Denim.

1996: Among every five pairs of jeans sold in America is a Wrangler. [] 1997: The 50th anniversary of the 13MWZ. An Unique Collectors Edition of the 13MWZ is developed to commemorate this event. 2000: "Whatever You Trip" tv advertising campaign is introduced, concentrating on core brand name worths. 2001: Wrangler begins making its jeans in Mexico.

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2004: A new Wrangler European print campaign is introduced, "Wanted," representing a powerful modern-day expression of Wrangler's roots. Wrangler also celebrates 100 years of manufacturing quality jeans by producing Blue Bell by Wrangler, a minimal edition collection that recreates the very first Wrangler jeans right down to the last detail. Wrangler also revamps the mainstream collection, producing brand-new fits using icons inspired by the very first denims created by Rodeo Ben.

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2005: Wrangler's last U.S. sewing plant is closed. 2011: Wrangler performs customer style competition to find the next thing in jeans. The winner, Song Anh Nguyen of Greensboro, had her design produced by Wrangler and offered for sale. 2018: Wrangler moms and dad business VF Corporation reveals strategies to spin off its denims operations consisting of Wrangler into a different public business.

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2022: Wrangler Clothing Corp. submits a U.S. hallmark application for the name WRANGLERVERSE for, to name a few services, hosting live and virtual efficiencies, performances, and social entertainment events and supplying virtual environments in which users can communicate for recreational, leisure, or entertainment functions. The application indicates an intent to expand the WRANGLER brand name into the Metaverse.

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See likewise [modify] Referrals [modify] De, Weese, G. Daniel (7 July 2012) " Rodeo Ben's Jeans". Real West Magazine. Obtained  This Website . Szmydke-Cacciapalle, Paulina (2018 ). Routledge. ISBN 9780815391852. Retrieved 13 December 2018. Whitaker, Julie (2007 ). Thomas Dunne Books/St. Martin's Press. p. 123. ISBN 9780312371081. Obtained 13 December 2018. Weil, Steven E.; De, Weese, G.